Toyota and Subaru’s new electric SUVs are catching on with buyers, offering various options and prices ranging from about $35,000 to $45,000, or the “sweet spot” of the US market. more…

Subaru is testing its own tech for its next-generation EVs, breaking away from its longstanding partnership with Toyota. more…

Toyota, Subaru, and Mazda jointly developed new 1.5L and 2.0L hybrid-era engines as Volkswagen doubles down on EVs.

I contain multitudes, or Multiplatudes. In my multi-platitude, I both love the Fiat Multipla and consider it one of the ugliest cars ever made. It might well be the ugliest car ever, but the proof is in the pudding, a...

If you're shopping for a new do-it-all SUV, the 2026 Subaru Outback and the Toyota RAV4 aren't just practical, they're both also pretty reliable, too.

The Subaru Ascent is an underrated 3-row family SUV. Used examples start at $15,000, making it one of the best-value family SUVs on the market.

Subaru’s big EV incentives have helped boost sales, but they’re quickly taking a toll on the company’s profits.

Honda is eyeing a lifted Accord hatchback to take on the Subaru Outback, potentially launching in 2029. America’s Car-Mart warns it may not survive without new financing. And Andrew Garberson of Recurrent explains why...

The Accord SUV would build on Honda’s shift to hybrids. Several Honda nameplates are expected to go hybrid-only by 2031, including the CR-V, Accord, Pilot, Ridgeline and Odyssey.

Subaru will have four EVs to offer consumers by early next year and has continued to invest in its gasoline and hybrid models, along with approving the redesign of the Ascent three-row crossover, ensuring that vehicle...

These TrailSport, Wilderness, and XRT–badged SUVs are more rugged than your average crossover, but how far off the beaten path can the adventure-ready trim levels really go?

Subaru’s Todd Lawrence and Jim Pernas talk service department challenges. Honda will discontinue the electric Prologue next year. Foxconn postpones the U.S. release of a midsize EV crossover due to tariffs. Plus, toug...

Subaru introduces ultraefficient production at its Yajima plant, combining hybrid, gasoline and electric vehicle assembly on one line. Indiana and Oizumi plants will follow.

It seems the automaker is gearing up to bring more affordable fun back to the market.

For five years, there’s been an all-wheel-drive rift in the Japanese performance car market. The 2021 model year marked the final time any of us could get a Subaru WRX STI, the last of the old-school rally-bred all-wh...

Founded in 1919, Beardmore Auto Group operated in Kansas and Nebraska for over 100 years, serving the Omaha market for 60 years. In 2026, fourth-generation dealer Carey (Beardmore) Hamilton and her husband Brian hired...

The Subaru Legacy GT Wagon uses the same EJ257 engine as the WRX STI but costs around $7,658 vs $20-30k for an STI.

The Subaru Legacy GT Wagon uses the same EJ257 engine as the WRX STI but costs around $7,658 vs $20-30k for an STI.

Subaru has dropped 2028 as the target year for launching its own in-house developed electric vehicles, with no new timeline set. The Japanese automaker’s new EV factory will produce gas and hybrid models instead. T...