Subaru is spending nearly $10,000 per vehicle to sell its new EVs
Subaru’s big EV incentives have helped boost sales, but they’re quickly taking a toll on the company’s profits.
Japanese · Est. 1953
Subaru
All-wheel drive, flat-four thunder, rally pedigree. Subaru built a cult following on the Impreza WRX STI and never looked back.
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Honda eyes Accord hatchback to fight Subaru; why are used EV prices rising?
Honda is eyeing a lifted Accord hatchback to take on the Subaru Outback, potentially launching in 2029. America’s Car-Mart warns it may not survive without new financing. And Andrew Garberson of Recurrent explains why...
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Honda eyes Subaru Outback sweet spot with lifted ‘Accord SUV’ hybrid in 2029
The Accord SUV would build on Honda’s shift to hybrids. Several Honda nameplates are expected to go hybrid-only by 2031, including the CR-V, Accord, Pilot, Ridgeline and Odyssey.
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Subaru’s EV lineup now loaded in; Ascent, Impreza to live on in the U.S.
Subaru will have four EVs to offer consumers by early next year and has continued to invest in its gasoline and hybrid models, along with approving the redesign of the Ascent three-row crossover, ensuring that vehicle...
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Honda Passport vs. Subaru Outback vs. Hyundai Santa Fe: Which Soft-Roader Goes Hardest Off-Road?
These TrailSport, Wilderness, and XRT–badged SUVs are more rugged than your average crossover, but how far off the beaten path can the adventure-ready trim levels really go?
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Subaru’s Todd Lawrence and Jim Pernas talk service department challenges; Honda discontinues electric Prologue
Subaru’s Todd Lawrence and Jim Pernas talk service department challenges. Honda will discontinue the electric Prologue next year. Foxconn postpones the U.S. release of a midsize EV crossover due to tariffs. Plus, toug...
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Travis Pastrana Drifts His Way Up Goodwood In A 670-Horsepower Subaru: Video
The rally legend races up the 1.16-mile Goodwood course in his Subaru Brataroo.
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Subaru shifts to ‘ultraefficient production’ amid $362 million EV write-down, product delay
Subaru introduces ultraefficient production at its Yajima plant, combining hybrid, gasoline and electric vehicle assembly on one line. Indiana and Oizumi plants will follow.
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Subaru Has 3 New Stick Shift Cars Coming by 2027, Including a BRZ, a WRX and a Hatchback
It seems the automaker is gearing up to bring more affordable fun back to the market.
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Subaru Is Officially Building The Next Best Thing To A Brand New WRX STI
For five years, there’s been an all-wheel-drive rift in the Japanese performance car market. The 2021 model year marked the final time any of us could get a Subaru WRX STI, the last of the old-school rally-bred all-wh...
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Kerrigan Advisors’ Client Interview Series: Carey (Beardmore) Hamilton of Beardmore Auto Group
Founded in 1919, Beardmore Auto Group operated in Kansas and Nebraska for over 100 years, serving the Omaha market for 60 years. In 2026, fourth-generation dealer Carey (Beardmore) Hamilton and her husband Brian hired...
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Subaru's Forgotten WRX STI-Powered Wagon Is A Cheap Way To Own An Amateur Rally Car
The Subaru Legacy GT Wagon uses the same EJ257 engine as the WRX STI but costs around $7,658 vs $20-30k for an STI.
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Subaru's Forgotten WRX STI-Powered Wagon Is A Cheap Way To Own An Amateur Rally Car
The Subaru Legacy GT Wagon uses the same EJ257 engine as the WRX STI but costs around $7,658 vs $20-30k for an STI.
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Subaru indefinitely postpones in-house EVs after profits plunge 90%
Subaru has dropped 2028 as the target year for launching its own in-house developed electric vehicles, with no new timeline set. The Japanese automaker’s new EV factory will produce gas and hybrid models instead.
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EV registrations fall 25% in March but recover from tax credit’s end as Toyota, Lexus, Subaru surge
March’s 87,815 registrations marked the highest monthly volume since the Sept. 30 tax credit repeal and showed notable improvement from January and February.
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Subaru’s new EVs are now cheaper to lease than its gas and hybrid SUVs
Subaru now offers three electric SUVs with the 2026 Solterra, Trailseeker, and Uncharted. After introducing new deals this month, including 0% APR and a $2,000 customer cash bonus, Subaru’s EVs are now cheaper to leas...
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Subaru Boxer Rally Spec.Z Is the Turbo, AWD BRZ of Your Dreams
Subaru could probably buy out Toyota if it got a nickel every time it heard “put a turbo in the BRZ!” The brand has finally done it. The Subaru Boxer Rally Spec.Z is a turbocharged, all-wheel-drive BRZ that boasts mor...
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Subaru Boxer Rally Spec.Z Is the Turbo, AWD BRZ of Your Dreams
Subaru could probably buy out Toyota if it got a nickel every time it heard “put a turbo in the BRZ!” The brand has finally done it. The Subaru Boxer Rally Spec.Z is a turbocharged, all-wheel-drive BRZ that boasts mor...
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View Photos of the Four Cylinder Tuner Car Test
See the interior and exterior of the 2000 HKS Subaru Impreza 2.5RS Turbo, King Motorsports/Mugen Acura Integra Type R, Neuspeed Audi TT Quattro, ProSpec Honda S2000, Racing Beat Mazda Miata, and Vortech Honda Civic Si.
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Subaru Can’t Sell You A Proper WRX STI, But It’ll Race One Against Cars With Nearly Double Its Power
The latest Nurburgring WRX gets an electrified wastegate and the most power Subaru has ever sent to the Green Hell
