Reach the People Who Live and Breathe Cars.
The Daily Hoon delivers the day's top automotive stories to a focused audience of enthusiasts, motorsport fans, EV early adopters, collectors, and working professionals who track the automotive industry. They are here because they chose to be — returning daily, voluntarily, for automotive news they care about.
A daily-publishing automotive media property with
136 consecutive daily editions published and a growing subscriber newsletter audience. Readers span the full automotive interest spectrum —
from F1 fans tracking every Grand Prix to EV buyers researching their next purchase to
classic car collectors following the auction market.
Our Audience
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Motorsport Fans
Formula 1, NASCAR, WRC, and IndyCar followers who read race coverage daily. Highest engagement stories are F1 driver news and race results.
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EV Shoppers & Early Adopters
Readers actively tracking electric vehicle news — new models, charging infrastructure, range data, and incentive changes. High-income, high-intent.
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New Car Buyers
Enthusiasts researching their next purchase — crossovers, performance cars, trucks. Exposed to every new model reveal and pricing story.
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Classic Car Collectors
Auction-watchers, barn-find followers, and restomods enthusiasts. Regular Hagerty, Bring a Trailer, and Barrett-Jackson coverage readers.
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Tuners & Modifiers
Aftermarket-engaged readers who buy parts, not just cars. High conversion on performance parts, wheels, and accessories.
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Industry Professionals
Automotive journalists, dealership professionals, fleet buyers, and OEM employees who use The Daily Hoon as their morning briefing.
Advertising Options
Newsletter Sponsorship
A dedicated mention in the daily email briefing sent to our subscriber list. Includes your headline, a short description, and a tracked link. Sent daily at 2:00 PM Eastern alongside the Top 10 edition.
Direct Site Placement
Custom ad units beyond our standard AdSense inventory — homepage spotlights, sidebar features, or above-the-fold placements. Discuss format and run duration with us directly.
Tag Page Sponsorship
Associate your brand with a specific topic — sponsor the Formula 1, Electric Vehicles, or Pickup Trucks tag hub page. Persistent placement seen by all readers interested in that segment.
Affiliate Partnership
Already have an affiliate programme? We can integrate product recommendations into relevant tag pages, the Hoon Vault, and future buyer guide content. Commission-based, performance-focused.
Editorial Independence
All advertising is clearly labelled. No advertiser influences story selection, ranking, or editorial coverage. The Daily Hoon's curation algorithm is entirely score-based — no story placement can be purchased. This is not negotiable and is the foundation of reader trust.
We work with brands that are genuinely relevant to our audience: automotive retailers, performance parts suppliers, EV charging companies, motorsport apparel, automotive books and media, insurance providers with auto products, and travel brands aligned with car culture events and racing circuits.
Ready to start a conversation?
Tell us your campaign goals, target audience segment, and preferred format. We respond within 24 hours.
Email Us Now
Contact:
thedailyhoon@gmail.com
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The Daily Hoon / Tim Middleton — San Diego, CA